In January 2024, a lifelong horse lover and racing enthusiast who had been attending race meetings since she was 18 was invited by friends to invest in a horse they’d purchased at the Magic Millions on the Gold Coast. That moment ignited a deeper passion — soon she was researching bloodlines, attending auctions, and visiting stallion parades. From then on, she was completely hooked.

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In July 2024, she launched Bred 4 Sports. With a background in social media and dressage she began to create content and created a blog with some industry journalists to talk about bloodstock and the horse industry. Her passion soon took her around the world to experience and write about horses.

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By June 2025, Bred 4 Sports transitioned from magazine and article publishing to a focus on audio and visual content, aiming to connect with a digitally-savvy audience. This shift reflects the ongoing evolution of the wider horse industry and underscores Bred 4 Sports’ commitment to supporting its long-term sustainability—by engaging a broader audience with the world of horses and highlighting how individuals can actively contribute to the ecological sustainability of the industry.