In January 2024, a horse racing enthusiast and horse lover was invited by friends to invest in a racehorse they purchased at Magic Millions. That moment sparked a deeper passion for bloodstock — studying pedigrees, attending sales, and visiting stallion parades. She was hooked.

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In July 2024, ‌Bred 4 Sports launched. With a background in ⁠dressage and digital marketing, she began creating content alongside industry journalists and started a blog covering bloodstock and the wider horse world. Her work soon took her around the globe to learn, connect, and share stories from the heart of horse sport and performance breeding.

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By June 2025, Bred 4 Sports evolved into a podcast, speaking with the people shaping the industry and the businesses behind horse sport today. The podcast shares real insight from leaders across racing, breeding, training, and sport, while also highlighting the commercial side that drives the horse performance world.

 

Our mission is to reach an audience that truly loves elite horse sport — the horses and the people built, bred, and driven for it.